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5 Steps to Define Your Estate Liquidation Goals

Jill Laine • Oct 20, 2020

Strategic Estate Liquidation and what you need to consider

Embarking on the journey of liquidating a famliy estate can be emotionally, financially and logistically challenging. Whether you're facing the daunting task of clearing out a loved one's home or downsizing your own possessions, establishing clear goals is essential for a successful estate sale. As experts in the field of estate liquidation, we understand the importance of thoughtful planning and strategic decision-making. In this comprehensive post, we'll explore key goals to consider when navigating the estate liquidation process, with additional notes about how Estate Sale Masters operates.


1. Timeline: How Quickly Do You Want to Sell?

One of the first considerations in estate liquidation is the timeline. Are you looking to expedite the sale process, or do you have the flexibility to take your time? Understanding your timeline constraints will inform your approach to pricing, marketing, and scheduling the estate sale.

For those with urgent timelines, quick sales and efficient clearance of inventory and property may take precedence. Conversely, if time is on your side, you may opt for a more gradual and multi-faceted approach, allowing for multiple platforms and targeted marketing efforts to maximize your returns.
Estate Sale Masters: We work with clients that are definitive in their goals. Understandably, some estates need more time to sort out, for a variety of reasons. That being said, we serve those that want their estate liquidated entirely, or as close to it as possible. In our 20+ years of experience, we've found that pricing items too high in order to maximize returns ends up backfiring, so our goal is always to price estate items to sell under our Good, Better, Best theory.


2. Real Estate: Are You Selling the Home?

In many cases, estate liquidation coincides with the sale of the property itself. If you're planning to sell the home, integrating the estate sale into the real estate transaction can streamline the process and enhance the property's marketability. Coordinating with real estate agents and marketing the home via the estate sale can bring new initerest and buyers to your property. In certain cases, you may decide to sell your home outright to investors in lieu of a prolonged real estate transition with Realtor commission fees.

Estate Sale Masters: If you're selling your home and your estate, we strongly recommending marketing the two together. With a background in California real estate and estate sales, we can recommend trusted Realtors for you to work with, or partner with your Realtor to market your home. In the case of an older property, we have a long list of investors to contact about selling your home off-market, saving you Realtor commission fees or even eliminating those altogether, making for a quick and simple sale.


3. Item Selection: What Stays and What Goes?

Determining which items will be included in the estate sale is a critical decision that can significantly impact the success of the liquidation process. Considerations may include sentimental value, practicality, and market demand for specific items. While some possessions may hold personal significance and warrant preservation, others may be suitable for sale or donation. Careful curation of inventory ensures that the estate sale focuses on high-value items and presenting items in order to garner top dollar for your esate items.

Estate Sale Masters: We strongly advise removing any family heirlooms or sentimental items before your sale officially begins. For any items in limbo, we can discuss anticipated value, so that you can decide what to keep.


4. Liquidation Strategy: What are Your Goals?

Another important consideration is the overarching goal of the estate liquidation: how do you want to maximiize your net return? Depending on your priorities, you may opt for a pricing strategy aimed at maximizing profits, even if it means extending the duration of the sale. Alternatively, if your primary objective is to liquidate your estate reasonably and quickly, you may choose more moderate pricing tactics for your common "Good" items or bulk sales to expedite the process.

Estate Sale Masters: Our goal is to maximize your net returns from your estate, which includes carefully evaluating all items and researching to determine if they are Good, Better or Best. Good items will be priced to sell, Better items priced higher commensurate with value, and your Best items will be priced at the top dollar the market will bear. With the option of Online Estate Auctions, your Better and Best items can be offered to a worldwide audience of dealers and collectors.


5. Contingency Planning: What Happens to Unsold Items?

Finally, it's essential to have a contingency plan in place for unsold items. While the goal is to sell as much inventory as possible during the estate sale, it's reasonable to expect that some items will remain unsold, despite best efforts. Options for handling unsold items may include donation to charitable organizations, consignment with local retailers, or keep for your own use.

Estate Sale Masters: It's our goal to liquidate as much of your estate as possible, though even in the best circumstances there will be items left over. At the end of the sale we'll discuss how you want us to dispose of the leftover items, so that we can get your sale wrapped quickly and efficiently.


Estate liquidation is a multifaceted process that requires careful planning, strategic decision-making, and clear goals in order to achieve a successful outcome.

As experts in the field of estate sales and liquidation, we are here to provide guidance, support, and expertise every step of the way. Together, we can work together to liquidate your estate with ease, and provide you with a tailored approach to selling your estate items that meets your goals.


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